About Southwest Hotel Management, Hankamer and Associates – Hotel Consulting, Commercial and Investment Land For Sale

Southwest Hotel Management & Hankamer and Associates Hotel Brokers has over 30 years' experience in marketing, developing and operating quality full service and limited service hotels. As Hotel Brokers, we bring our experience as Hotel Owners to the clients that we present, enabling them to maximize the value of their asset upon sale. Our experience, contacts within the industry and operational savvy set us apart from other brokerage houses which do not have this expertise to draw from.As a listing broker, SWHotel & Associates assimilates market and operational data to develop a full color package of a hotel property for presentation to pre-identified buyers from our database. SHM is a company which offers a full range of management services to the new or to the existing hotel owner. Our staff of professionals has broad experience in every aspect of new hotel development, acquisition, financing, operations, and disposition. To the prospective hotel owner, our company can assist in every phase of development, from product conceptualization to site selection, architectural planning, interior design, construction management, purchasing, staffing, and pre-opening marketing. For the existing hotel owner, our staff of specialists will develop and implement a businesss plan consisting of budgets, marketing objectives, cost controls, standardized purchasing, employee training, life safety issues, insurance claim control, and preventative maintenance procedures. Being hotel owners ourselves, we appreciate the importance of timely and accurate information as a means of protecting our investments. Our computerized accounting and data processing systems generate industry standard financial statements as well as productivity reports and comparative performance analyses. Our internally developed software provides budgeting and forecasting tools which allow our general managers to live within their committed business plans, and to follow his/her operating results on a day-to-day basis

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5 Steps to Developing a Unique Hotel Brand

Developing a unique hotel brand can be difficult, but with a little effort, you can come up with a name and logo that represent your specific brand and set yourself apart from your competitors. By following these five steps, you can develop a hotel brand that will reflect your unique personality and inspire guests to choose your property over others. So if you’re looking to create a hotel brand that stands out from the rest, start by following these five easy steps!

brainstorm a list of unique qualities your hotel could have

Your hotel could have a unique name and logo that set it apart from the competition. Your marketing materials should highlight the unique qualities your hotel has to offer. You should promote your brand through social media and other marketing channels to increase awareness. Be prepared for competition, as your uniqueness will be one of your main selling points.

come up with a name and logo that reflect these qualities

When choosing a name and logo for your hotel, it is important to consider what makes your hotel unique. While there are a few guidelines you can follow, ultimately it is up to you to decide what matters most to you and your guests.

When brainstorming a list of unique qualities your hotel could have, it’s important to think about the things that set your property apart from others. Some factors to consider might be the location, the amenities offered, or the style of service. Once you have a list of potential qualities, it’s time to come up with a name and logo that reflect these characteristics.

For example, if your property offers luxurious accommodations with a modern design, you might want to choose a name that reflects this style (e.g. Harajuku Hotel). On the other hand, if your hotel is known for its calming atmosphere and friendly staff, a name like Zen Garden Inn would be perfect.

Once you have chosen a name and logo, it’s important to make sure they are easy to remember and stylish. It’s also helpful to keep them simple so they will look good on all types of media (print, social media, etc.). Finally, it’s important to promote your brand consistently—even if you don’t see immediate results. This will help build awareness and anticipation for your arrival.

In order to create a unique hotel brand that represents your personality perfectly, it’s important to think about what matters most to you and your guests. By following these five steps, you can develop a hotel brand that will inspire guests to choose your property over others.

create marketing materials that highlight these qualities

When developing a brand, it is important to make sure that your marketing materials reflect the personality of your hotel. By creating marketing materials that emphasize the unique features of your hotel, you can attract attention and ultimately turn guests into regulars.

One way to do this is to create branded logos that are both memorable and trendy. Designing marketing materials that prominently feature your hotel’s features can help to ensure that potential guests remember you when they are looking for a new destination. Additionally, graphics that accurately portray your brand’s image can help to ensure that potential guests have an accurate idea of what to expect when they stay at your property.

In order to maximize the effectiveness of your branding efforts, it is also important to advertise your hotel prominently. By using creative and eye-catching marketing techniques, you can create a lasting impression on potential guests.

promote your brand through social media and other marketing channels

When it comes to promoting your hotel brand, social media is one of the most effective methods. Not only can you create a positive reputation for your property on social media, but you can also attract guests with targeted ads and online reviews.

One of the best ways to promote your hotel on social media is through Twitter. By using Twitter, you can build relationships with potential guests and promote your properties in a conversational way. Additionally, you can use retweets to show your support for other businesses and share interesting messages from guests.

Facebook is another great platform for promoting your hotel brand. You can create a page for your hotel and share photos, videos, and blog posts that highlight the unique features of your property. Additionally, you can run ads targeting specific demographics and create groups for guests to discuss travel plans and make arrangements.

For more creative methods of promotion, consider creating a website or a mobile app. A website can serve as your primary online presence and house your marketing materials. Additionally, a mobile app can provide guests with quick access to information about your property and room rates.

be prepared for competition

Creating a unique hotel brand can be difficult, but with a little effort, you can come up with a name and logo that represent your specific brand and set yourself apart from your competitors. By following these five steps, you can develop a hotel brand that will reflect your unique personality and inspire guests to choose your property over others.

Marketing materials that highlight your unique qualities will help promote your brand to potential guests.

Social media and other marketing channels are essential for promoting your brand.

Be prepared for competition! Creating a unique hotel brand is not easy, but it is worth it in the long run.

By following these five steps, you can develop a hotel brand that will reflect your unique personality and inspire guests to choose your property over others. By being prepared for competition, you can build a strong foundation for your business and ensure long-term success.

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