About Southwest Hotel Management, Hankamer and Associates – Hotel Consulting, Commercial and Investment Land For Sale

Southwest Hotel Management & Hankamer and Associates Hotel Brokers has over 30 years' experience in marketing, developing and operating quality full service and limited service hotels. As Hotel Brokers, we bring our experience as Hotel Owners to the clients that we present, enabling them to maximize the value of their asset upon sale. Our experience, contacts within the industry and operational savvy set us apart from other brokerage houses which do not have this expertise to draw from.As a listing broker, SWHotel & Associates assimilates market and operational data to develop a full color package of a hotel property for presentation to pre-identified buyers from our database. SHM is a company which offers a full range of management services to the new or to the existing hotel owner. Our staff of professionals has broad experience in every aspect of new hotel development, acquisition, financing, operations, and disposition. To the prospective hotel owner, our company can assist in every phase of development, from product conceptualization to site selection, architectural planning, interior design, construction management, purchasing, staffing, and pre-opening marketing. For the existing hotel owner, our staff of specialists will develop and implement a businesss plan consisting of budgets, marketing objectives, cost controls, standardized purchasing, employee training, life safety issues, insurance claim control, and preventative maintenance procedures. Being hotel owners ourselves, we appreciate the importance of timely and accurate information as a means of protecting our investments. Our computerized accounting and data processing systems generate industry standard financial statements as well as productivity reports and comparative performance analyses. Our internally developed software provides budgeting and forecasting tools which allow our general managers to live within their committed business plans, and to follow his/her operating results on a day-to-day basis


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How to Build a Positive Impression with Hotel Marketing

Looking to improve your hotel marketing efforts? Here is a guide that will teach you the basics of how to build a positive impression with guests. By following the steps outlined in this article, you’ll be on your way to success!

Understand what makes a good impression

When it comes to building a good impression, there are a few key things that you need to keep in mind. Firstly, approach your hotel with respect and kindness. Make sure that everything you do is clean and organized, and that your presentation is professional and on point. Make sure to stay positive and energetic, and be welcoming to your guests at all times. It’s important to create an environment that is comfortable and inviting for them. Make sure to be attentive to them, and reward good behavior. Finally, always be genuine and friendly. If you can manage to do all of these things, you’ll be well on your way to a positive hotel marketing experience!

Prep your hotel for guests

It is important to make sure the hotel is clean and orderly when guests arrive. This will create a positive first impression and help to ensure a smooth stay for all guests.

When welcoming guests, it is important to be friendly and answer any questions they may have. By doing this, you will make them feel comfortable and at ease. It is also beneficial to keep the lobby and guest rooms cool during warm weather months. This will help to keep guests comfortable and minimize their desire to leave early.

In order to make sure all rooms are properly prepared, it is necessary to have fresh linens, towels, and washclothes available. Additionally, promotional materials such as brochures and posters should be readily available for guests to see.

If there are any issues that arise during a guest’s stay, be sure to be attentive and responsive. Being able to quickly address any concerns will go a long way in restoring the customer’s faith in your hotel. In addition, always be cheerful and energetic when interacting with guests. Doing so will put them at ease and set the tone for a positive experience.

Above all, it is important to remember that it is your job to make sure every guest has an enjoyable stay. By following the tips outlined in this article, you can ensure that happens.

Create a welcoming atmosphere

When creating a welcoming atmosphere, it is important to focus on four key points: appearance, cleanliness, service, and ambience.

First and foremost, your hotel should look presentable. Make sure all surfaces are clean and free of debris. Furnishings should be in proper working order and there should be no signs of wear or tear. All electrical and plumbing fixtures should be in working order. Maintaining a tidy hotel can go a long way in promoting a positive impression with guests.

Next, it is important to create an inviting atmosphere. This means making sure your guests feel comfortable and welcome. Provide them with the essentials – such as comfortable seating, adequate lighting, and fresh cups of coffee – and let them feel like they’re at home.

Service is essential to creating a positive impression. Make sure your employees are professional and engaging, and that they take the time to get to know your guests. It’s vital that they’re responsive to any requests or questions that your guests may have.

Finally, make sure your property’s ambience contributes to the overall impression you’re trying to create. Selectively furnish rooms in a tasteful way, choose calming colors, and add soft music or candles to create the perfect setting for relaxation. By paying attention to these four key areas, you can ensure that your guests have an enjoyable stay.

Make sure your presentation is on point

To create a positive impression with guests, make sure your presentation is on point. This includes ensuring all materials are in order and looking professional, using positive images and words, utilizing clever animations and video, and keeping your presentation simple and easy to follow. Allow enough time for questions and feedback from your guests. By following these guidelines, you’ll be able to create a welcoming atmosphere and achieve success in your hotel marketing efforts.

Stay positive and energetic

When interacting with guests, always stay positive and energetic. This will create a positive impression that will encourage guests to return. Be polite and responsive to questions, and make sure your energy is always present so that guests feel welcome and at ease. Stay attentive to guests and take the time to listen to their needs. Reward good behavior to encourage guests to return.

When preparing your hotel for guests, it is important to understand what makes a good impression. Make sure your hotel is clean and inviting, with enough seating for everyone. Make sure your presentation is on point, and that all of your features are clearly labeled. Always be genuine and friendly, even when you may be stressed or busy. Be attentive to guests and make sure you know what they want. Listen carefully and respond quickly. Stay positive and energetic throughout the interaction, and you’ll create a memorable stay for your guests!

Be genuine and friendly

When you’re traveling to a new place, it can be tough to know what to expect. That’s why it’s so important to be friendly and genuine from the start. Not only will this make your guests feel welcome, but it will also create a good impression.

It can be tough to be genuine, especially when you don’t know the person. However, if you take the time to get to know your guests, they’ll both appreciate and trust you more. Remember to focus on the things that matter most to them, and keep your interactions positive and upbeat.

If you follow these simple tips, you’ll be well on your way to creating a positive hotel marketing experience.

Be attentive to guests

When it comes to making a good impression with guests, it is essential to listen closely and be aware of any cues that they may be indicating that they are comfortable or not. Pay attention to polite conversation and whether guests feel welcomed. Keep an eye out for any changes in behavior, mood, or attitude. Make sure to thank guests for their visit and take note of any compliments they may have given. Follow up with them later if you can, and make sure to send a picture or thank-you note if possible! By doing these things, you will ensure that your hotel marketing efforts are successful and that guests have a positive experience when visiting your establishment.

Reward good behavior

When it comes to rewarding good behavior, it’s important to be consistent and timely. Make sure your rewards are meaningful and helpful, and always thank guests for their feedback. Being creative with your rewards can also be rewarding – think about things that would make guests happy. For example, a hotel could offer free breakfast in the morning or afternoon for guests who arrive early or stay late. Finally, make sure you keep communication open with guests so they know what’s going on and why you’re giving out rewards.

By following these easy steps, you can create a positive impression with your hotel guests. With a well-thought-out marketing strategy, your hotel can attract more guests and improve its bottom line.


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